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No One Knows Game Developers Like We Do
With campaign expertise, powerful audience reach, trusted brand channels and industry intel, we can empower you to build brand, earn trust and drive leads.
Founded in
25
Marketing
Services
540K+
Social Media
Followers
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Subscribers
2.4M+
Avg. Monthly Ad Impressions
Our Audience
Effectively target one of the worlds most engaged game developer audiences.
We cater to the innate curiosity of those that develop games.
We connect with them every day. We know what makes them tick. And you can too.
Marketing audience intel
Hear from our audience
Build your reputation with brands they trust.
Game Developer, part of Informa Tech, is one of our many globally renowned brands within the game industry.
1
GD & GDC social media followers
Our Brands
900K+
An engaged community of gaming enthusiasts
Click on the brand logos for more information
Run multichannel marketing campaigns across our brands and combine unrivalled audience access and intel, with streamlined campaign management.
Our Expertise
With a wealth of game industry knowledge and marketing activation experience, our team of editors, marketers, and analysts across Informa can help you get the most out of your marketing.
+
Marketers
Marketing Programs Delivered
Game Technology Companies Tracked
M+
Game Industry Data Points Analysed
Our Marketing Solutions
Target the most powerful buyers and decision-making influencers in the game developer industry.
2024 Content Calendar
Display Advertising
Includes:
Big Sky, Site Skin, Native Ad, Mobile Adhesion and more!
Email Marketing
Includes:
Bespoke Email Blast and Newsletter Ad
Market Intelligence
Includes:
Brand Perception and Content Kickstart
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Copyright © 2023 Informa PLC Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG.
Our Digital Marketing Packages
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Full Funnel
1997
33K+
M
+
11
400+
67K+
140
High profile contributors
Alissa McAloon
Publisher / Editorial Director
Read Bio
Chris Kerr
News Editor
Read Bio
Danielle Rindeau
Editor-in-Chief
Read Bio
Bryant Francis
Senior Editor
Read Bio
Holly Green
Community Editorial Coordinator
Read Bio
At Game Developer our editorial mission is to inform, empower and inspire our game developer readership.
Audience testimony
Audience intel
Jan Kleszczyński
Technlogy Producer, Techland
Gamasutra was always a great source of insight for me when I was a young professional. Now, Game Developer and Game Developer Podcast continues this mission and helps me keep the spark going especially with its Road to the IGF series giving me a ton of inspiration.
Sava Minić
Lead Game Developer, Nordeus
Game Developer and its predecessor have always been an invaluable window into the professional games industry. I started reading it years ago and it has never left my daily reading list through different companies, roles and seniority levels.
Audience testimony
Audience intel
Game Developer, founded in 1997 as Gamasutra, delivers market-defining content on the art and business of making video games and provides an online community for game developers around the world.
330K+
Avg. monthly users
2.4M+
Avg. monthly impressions
540K+
Social media followers
75K+
Newsletter subscribers
Learn more
Learn more
Content Marketing
Includes:
Webinar, Sponsored Article, Podcast, Video, Social Media and more!
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Brand Perception (NEW)
Strategy
Content Kickstart (NEW)
Strategy
Our Analyst
Our Marketeers
Our Editors
At Game Developer we are lucky enough (and very proud to have had) many high-profile and influential contributors over the years. Here are a few of them:
During my decade-long career, I've contributed to high-profile digital outlets and print magazines such as PocketGamer.biz, Edge, The International Business Times, Wireframe, and Stuff. Beginning as a freelancer for Gamasutra, I served as the site's UK news writer for six years before becoming the News Editor at Game Developer.
My coverage spans major industry events where I've interviewed influential developers worldwide, providing insights into the art of game development. In 2017, I won the GANG Award for 'Best Game Audio Article, Publication, or Broadcast' for my Gamasutra feature on 'Musical scoring with SFX in mind for Call of Duty: WWII.'
I oversee Game Developer's news output, ensuring we cover the latest trends, events, and breaking news centred around art, culture, and business of game development. By illuminating technologies and processes used to create video games and the people and companies who make them, I hope to enable developers to pursue their passion while making the industry a better place.
News Editor
Chris Kerr
I’m the Editor-in-Chief here at Game Developer, with previous postings as the Editor-in-Chief at Fanbyte, the Managing Editor at waypoint, and a Senior Review at Polygon. I’m a lecturer at the Berklee College of Music, and a volunteer Emergency Medical Technician here in NYC. I am also an indie game developer and screenwriter.
I’m particularly proud of our educational content, including free and low-cost resources for students and hobbyist game developers, and our robust features section, particularly our developer deep dives.
I help to manage the team, the editorial calendar, and really, the entire editorial process here at the site. I run staff meetings, troubleshoot problems, and provide editorial guidance to team members. I write (and more commonly) edit stories, construct, and send out three newsletters per day, I also host and help manage the podcast.
Editor-in-Chief
Danielle Rindeau
I’m a writer of many talents with a background in screenwriting, narrative design, and journalism. In the course of my career I have written on two strategy games, published a steady stream of great stories at Game Developer, and spent time on film and television sets in production roles.
I’m regularly part of our one-of-a-kind GDC talk coverage. I have broken major stories such as Unity’s Runtime Fee updates and investigations into abuse allegations at notable studios. I also regularly meet with the organisers of Game Developers Conference to advise on the state of the video game industry and make recommendations on talks and other features at the show.
As a Senior Editor at Game Developer my primary purview is pursuing original stories about unique video games and the people who make them. I’m a sucker for deep insights on narrative design. I love digging into the possibilities of procedural game systems. And I must confess that if there’s a hot-button controversial topic that game developers are debating, I cannot resist diving in to learn everything I can about it.
Senior Editor
Bryant Francis
I’ve been in games media for fifteen years, having previously worked as a reporter and critic at a variety of outlets.
At Game Developer, I have spearheaded our use of theme weeks, where we showcase new and existing content and IP from across the brand to educate games industry professionals on aspects of development and design.
As Community Editorial Coordinator, I handle the written materials submitted by our audience of game developers and am responsible for overseeing the growth of columns and features within the brand that have been educating industry professionals now for decades.
Community Editorial Coordinator
Holly Green
Prior to joining Omdia, I worked at Irdeto, where I advised management and product teams on market trends and strategy. Before that, I worked as an analyst covering the video games and broader digital media market at Ovum, one of Omdia’s predecessors. I hold a master’s degree in philosophy from UCL, and with a background spanning both analyst research and first-hand industry experience, has a unique blend of insights informing my work analysing the complex games industry ecosystem.
Video games is one of the world’s most fascinating and dynamic industries, but also among the most complex and difficult to truly understand. It’s incredibly exciting to work every day on the big issues shaping the future of games and help our clients stay ahead of all of the key trends they need to know to stay competitive.
Principal Analyst
Liam Deane
I am Omdia’s Research Director for games, music and audio, and consumer platforms research. I joined Omdia in 2014 and has worked across the spectrum of entertainment and media on high-profile consulting projects, with a specialisation in games and—increasingly—how they converge with other media.
My background is in media, having played editorial roles for a range of publications before joining Omdia. For many years, I have worked on a major report that examines consumer and advertiser spending data in entertainment and media segments around the world.
As such, I can advise clients on a range of digital media. Never has an industry worth nearly $250bn been so little understood – games tend to remain in the shadows even as it makes vast sums around the world. It’s incredibly rewarding being able to cast a light on the key trends affecting the industry, while celebrating the craft of the games themselves.
Research Director
Dom Tait
I am a Senior Principal Games Analyst at Omdia, leading research into games and AR/VR technologies. Based in London, I produce insight into the games sector through regular reports, market sizing and forecasting. My specialisms include the video game market, cloud gaming, subscription services, and wearable technology.
With over ten years of experience as a tech industry analyst, I am a familiar face at major technology exhibitions. I regularly share my insights as a respected industry commentator, often quoted in both mainstream and gaming publications, contributing my perspective to industry developments.
The video game industry’s ever-evolving nature is extremely compelling, as it offers a space where technology merges with creativity to craft captivating narratives and interactive worlds. Its boundary-pushing nature, fostering innovation and inclusivity is a big draw. Deciphering trends, exploring new frontiers, and witnessing games redefine entertainment is very rewarding.
Senior Principal Analyst
George Jijiashvili
At Informa Tech we have a 140+ strong marketing function (called Informa Engage) that executes full-service, custom, and high impact marketing solutions. Like an in-house digital marketing agency, they live and breathe our clients industries, and are highly skilled in delivering impactful marketing campaigns for 7,000 clients.
Here’s a snapshot of what they delivered last year:
279
Media brands leveraged
Reports provided to clients
58K+
Leads generated
100K+
Marketing programs executed
67K+
Founders, Strange Scaffold
Xalavier Nelson Jr.
Read Bio
Warren Spector
OtherSide Entertainment
Read Bio
Victoria Tran
Community Director at Innersloth
Read Bio
Lars Doucet
President of Level Up Labs
Read Bio
Jeff Gardiner
CEO, Something Wicked Games
Read Bio
George Jijiashvili
Senior Principal Analyst
Read Bio
Dom Tait
Research Director
Read Bio
Liam Deane
Principal Analyst
Read Bio
At Omdia our analysts uncover what matters most in the gaming industry, and offer two game industry services:
Games Spotlight Service
The best in games analysis at the hardware, software, and title level with more than 11 million data points at your disposal. Relied upon by everyone from AAA games publishers to tech giants and investors.
Games Tech Intelligence Service
The only service to size and forecast the games tech market. It regularly surveys hundreds of games developers about usage and spend in the games tech industry and shines a light on the games industry value chain by tracking more than 400 companies across 74 product categories.
Newsletter Ad
Reputation builder
Bespoke Email Blast (NEW)
Reputation builder
Native Ad
Mobile Adhesion Ad
Leaderboard Ad
Half-Page Ad
GDC Coverage Exclusive Sponsor
Floor Ad
Top Brand Bar (NEW)
Big Sky
Brand awareness
Webinar
Lead generation
State of the Market
Lead generation
In-Article Video
Game Developer Newsdesk Interview at GDC
Reputation builder
Content Syndication
Lead generation
View details
Sponsored Q&A Video Interview
Reputation builder
Sponsored Article
Reputation builder
Social Media Promotion (NEW)
Reputation builder
Podcast Sponsorship
Site Skin
Reveal Ad
Reputation builder
Rectangle Ad
Content Syndication
Content Syndication on Game Developer enables you to feed your sales pipeline with new prospects, while expanding your brand’s message to generate visibility, credibility, and trust.
Showcase your expertise by easily leveraging existing content. Leave the heavy lifting to us for high quality lead generation .
Don’t have a white paper?
Hand us a brief and leave it to our expert to create a persuasive, authoritative, and in-depth white paper.
Lead Filtering add-on
Target those who matter most to you. Options include company size, job level, target account list and more.
What’s Included
End-to-end management including o-branded multichannel promotion, lead capture, and reporting.
Qualified leads verified for accuracy and quality standards.
Gated content hosted on-demand on Game Developer.
82%
of B2B marketers rely on content as a cornerstone of their strategies [HubSpot]
of marketers, state content marketing generates twice as many leads as outbound marketing at less than half the cost [DemandScience]
71%
C-level decision-makers believe thought leadership influences their opinions of a company. [Forbes]
90%
of buyers find 3rd party involvement increases content credibility. [Informa]
65%
The Rise of Boutique Game Engines
Ways of Working: Production Tools, Tips & Advice
Designing for Diversity
Live Examples
Sponsored Editorial Reports
Generate leads and feed your sales pipeline with our Co-Sponsored Editorial Reports.
Align your brand through a strategic partnership with Game Developer editorial by sponsoring one of our game industry reports. Feature your company’s profile within the report and effortlessly generate 100 leads without investing in the resource required for a white paper creation. Take advantage of this limited opportunity and fuel the growth of your business.
What’s Included
100 leads guaranteed verified for accuracy and quality standards.
Sponsor one page ad/profile included in report.
End-to-end management including co-branded multichannel marketing promotion, lead capture, lead validation, and reporting.
Gated report is hosted on-demand on Game Developer.
of marketers felt videos have directly increased sales for their business [Wyzowl]
78%
GDC subscribers on YouTube
497,000+
Game Developer Newsdesk Interview at GDC
Position your brand in the spotlight and educate the largest community of game developers! Secure an interview on the prestigious Game Developer News Desk at GDC 2024 and reach a captive audience of GDC attendees and Game Developer readers (plus our 497,000 GDC YouTube subscribers!) Our expert editors conduct live in person interviews with industry leaders on-site at GDC, providing you a platform to showcase your company's products and goals.
What’s Included
10-minute interview segment during GDC.
Unedited video clip of the interview
Multichannel marketing campaign across newsletter, website native advertising, and social.
Interview played onsite on monitors at the News Desk
Interview hosted on GDC Vault, and promoted via In-Article Video Reporting on key awareness and engagement metrics.
of B2B purchasers rely on video content when making purchasing decisions [Vidico]
50%
of B2B buyers say video is important in building trust in a brand [Brightcove]
93%
In-Article Video
Amplify your campaign's impact with the immersive experience of In-Article Video Ads—your key to fostering memorable brand connections and ensuring your message takes centre stage. Elevate your brand by seamlessly embedding engaging video content within relevant articles, maximizing visibility and engagement.
Video unit embedded within editorial articles.
Guaranteed visibility: Only plays when more than 50% of the ad is visible on screen.
“Cost Per Video Start” model: Pay only when video is in view.
HD quality video adapts to screen size.
Reporting on key awareness and engagement metrics, including completion rates.
avg. plays per episode and 2000+ average listeners
4,700+
Rating on Spotify and 4.5/5 on Apple Podcasts
4.9/5
Live Examples
Podcast Sponsorship
Catapult your brand into the spotlight as the exclusive sponsor of a Game Developer podcast episode.
A unique chance to ensure your brand remains front of mind in the Game Developer community.
With consistent 5-star reviews, you can be sure to align with a reputable brand and build trust with an engaged Game Developer audience.
Your sponsored 1-2 minute commercial/interview inserted at roughly the 20-minute mark.
Sponsor acknowledgement in podcast intro and recap.
Link to your website of choice, within the episode description.
Promotion across all Game Developer channels.
Posted to Apple Podcast and Spotify.
Podcast mention in Game Developer teaser article (with sponsor link) included in newsletters.
Reporting on key awareness and engagement metrics.
of consumers research on social media to find the perfect product [Sprout Social
34%
Game Developer social media followers
540,000+
Reach a targeted Game Developer audience, drive engagement, and amplify your message with our Sponsored Social Post.
Benefit from strategic placement on our high-traffic platforms of game industry professionals (540,000+ followers), ensuring maximum visibility and impact.
Elevate your brand and build your reputation alongside a brand the game developer audience trust.
5 Posts Post created by client shared across Game Developers X, Facebook and LinkedIn.
Posts shared every two weeks
Advice on content creation and messaging from the Game Developer Editorial team.
Reporting on key awareness and engagement metrics.
Social Media Promotion
Live Examples
of decision-makers use thought leadership to find organizations they may hire [Edelman]
55%
Average engagement time, VS 1 min industry average [IPG Media Lab]
1 min 52
Amplify your company’s voice with a Sponsored Article. Educate, and build trust with your target audience by placing your content alongside Game Developer’s industry leading editorial.
With sponsored articles your content reaches game industry decision-makers, fostering thought leadership, brand visibility and driving traffic back to your site.
You share the story; we provide the platform. Don’t have an article? Our experts can create original and engaging content based on your brief.
Article hosted Game Developer's home page and suggested reads.
Dedicated mulit-channel marketing campaign across newsletter , website native advertising, and social.
Reporting on key awareness and engagement metrics.
Sponsored Article
Live Examples
of marketing professionals worldwide named video as the type of content with the best ROI [HubSpot]
52%
of B2B buyers watch videos throughout their path to purchase [Google]
70%
Provide unique perspectives in a dynamic delivery format —showcasing your company's values, capabilities, and thought leadership. Drive meaningful connections and elevate your brand’s reputation within Game Developer’s global community. Leverage one of the most engaging content formats to discuss your chosen topic with a Game Developer Editor and highlight key insights that underpin the value of your solutions. Interviews are hosted across the website and our social channels for maximum exposure.
Video content and creation (5-10 min interview).
Video embedded within an editorial written article.
Dedicated mulit-channel marketing campaign across newsletter, website native advertising, and social.
Video file provided to client with distribution rights for own promotion.
Sponsored Q&A Video Interview
say thought leadership led them to purchase from a challenger brand [New York Times]
47%
C-Suite Executives say they spend more than more 1 hour per week reading and reviewing thought leadership. [Edelman]
51%
Build your reputation as an industry leader and drive leads with our State of the Market research report—an influential asset for thought leadership. Benefit from comprehensive market research, expert analysis, and an editorially driven survey. Reach your target audience with a stylized report diving deep into industry trends and providing valuable support for smart decision-making.
Secure exclusive sponsorship to receive 250 qualified leads over 3 months.
10-15 page designed State of the Market.
20-question survey editorially driven and underwritten by the sponsor.
Goal of 200+ minimum survey respondents from target audience. Unlimited usage rights.
End-to-end management including marketing promotion, lead capture, and reporting.
State of the Market
Content Marketing
Sponsored webinar by Modulate
Live Examples
average webinar attendees
239
type of B2B content marketing for results the last 12 months [Content Marketing Institute]
Number 1
Game Developer webinars empower marketers to establish industry authority, educate and guide prospects through the sales funnel by generating qualified leads.
Lead a dynamic discussion or co-host with strategic partners. Interact directly with your audience and delve into technical aspects of your product. Capitalize on the two-way discussion, building a hot lead list for seamless conversion.
We offer a turnkey experience, from marketing to project management, ensuring a seamless production journey.
Minimum lead guarantee of 150 registrations
One-hour live event, with live Q&A, surveys and polling.
Event hosting and technical support.
Dedicated marketing campaign to drive visibility with game developers.
Guaranteed leads. Lead list with 7 contact filters.
Webinar hosted on-demand on Game Developer indefinitely.
Webinar
Skyrocket your brand's visibility with our Big Sky advertising solution! Capture attention and greet your audience with a commanding presence that dominates the digital skyline (a whopping 50% of the homepages 'above the fold'). The Big Sky ad is your gateway to unparalleled brand recognition. Elevate your campaign with this vast canvas, offering limitless opportunities for creativity and engagement.
Big Sky runs on the homepage and commandeers 50% of its 'above the fold'.
Reporting on key awareness and engagement metrics.
Big Sky
Page views on GDC 2024 coverage
343,000+
Users viewed GDC coverage in 2024
155,000+
Live Examples
Businesses with competitive intelligence are twice as likely to see revenue increases [HubSpot]
2x
Customer-centric businesses
are 60% more profitable. [Deloitte]
60%
What’s Included
What’s Included
What’s Included
What’s Included
What’s Included
What’s Included
Get in touch
What’s Included
Sponsored webinar by Rockset
What’s Included
Runs on all Game Developer site pages except the homepage.
Reporting provided on key awareness and engagement metrics.
What’s Included
Command attention with Game Developer's Top Brand Bar! Raise your brand by securing prime real estate on our site, ensuring high visibility among industry professionals. Make a bold statement, aligning your brand with top-tier content. Maximize impact— generate traffic whilst ensuring your brand remains front of mind.
Top Brand Logo Bar
We provide reporting on key awareness and engagement metrics for all of our website banner advertising options.
What’s Included
Boost your online presence with Game Developer Banner Ads —a dynamic gateway to instant brand recognition!
Grab your audience’s attention, drive clicks, and amplify engagement with strategically placed, visually compelling banners.
Flexible, and high impact, our Banner Ads enable you to target audience with an easy to deploy advertising solution with a proven track record!
Floor Ad
Your company logo and custom-built header featured on every GDC 2024 content page.
Leaderboard and rectangle ads run on every GDC 2024 content page.
Reporting on key awareness and engagement metrics.
What’s Included
Amplify your impact at GDC with this exclusive sponsorship! Elevate your brand through prime exposure on Game Developer's GDC 2024 Live Event Coverage.
Maximize your sponsorship investment by connecting with our engaged audiences before, during, and after the event. Align your brand with the world most prestigious event for Game Developers.
GDC Exclusive Sponsor
We provide reporting on key awareness and engagement metrics for all of our website banner advertising options.
What’s Included
Boost your online presence with Game Developer Banner Ads —a dynamic gateway to instant brand recognition!
Grab your audience’s attention, drive clicks, and amplify engagement with strategically placed, visually compelling banners.
Flexible, and high impact, our Banner Ads enable you to target audience with an easy to deploy advertising solution with a proven track record!
Half Page Ad
Provide your URL of choice and start driving traffic immediately. Ads will be clearly marked as 'Sponsored Content'. Ad runs across all site pages including the homepage. Reporting on key awareness and engagement metrics.
What’s Included
Connect with your target audience in a way that feels authentic and natural with Native Ads.
Seamlessly blending within Game Developer's site design, our Native Ads deliver your messaging with a non-disruptive, user-friendly experience that drives higher click-through rates and enhances brand visibility authenticity. Guide the audience along your preferred journey by placing a compelling headline, image, and link alongside Game Developer’s trusted editorial.
Native Ad
We provide reporting on key awareness and engagement metrics for all of our website banner advertising options.
What’s Included
Boost your online presence with Game Developer Banner Ads —a dynamic gateway to instant brand recognition!
Grab your audience’s attention, drive clicks, and amplify engagement with strategically placed, visually compelling banners.
Flexible, and high impact, our Banner Ads enable you to target audience with an easy to deploy advertising solution with a proven track record!
Leaderboard Ad
We provide reporting on key awareness and engagement metrics for all of our website banner advertising options.
What’s Included
Boost your online presence with Game Developer Banner Ads —a dynamic gateway to instant brand recognition!
Grab your audience’s attention, drive clicks, and amplify engagement with strategically placed, visually compelling banners.
Flexible, and high impact, our Banner Ads enable you to target audience with an easy to deploy advertising solution with a proven track record!
Mobile Adhesion
We provide reporting on key awareness and engagement metrics for all of our website banner advertising options.
What’s Included
Boost your online presence with Game Developer Banner Ads —a dynamic gateway to instant brand recognition!
Grab your audience’s attention, drive clicks, and amplify engagement with strategically placed, visually compelling banners. Flexible, and high impact, our Banner Ads enable you to specifically target the game developer audience with an easy to deploy advertising solution with a proven track record!
Rectangle Ad
We provide reporting on key awareness and engagement metrics for all of our website banner advertising options.
What’s Included
Boost your online presence with Game Developer Banner Ads —a dynamic gateway to instant brand recognition!
Grab your audience’s attention, drive clicks, and amplify engagement with strategically placed, visually compelling banners. Flexible, and high impact, our Banner Ads enable you to specifically target the game developer audience with an easy to deploy advertising solution with a proven track record!
Reveal Ad
Bookend runs across all site pages including the homepage.
Reporting on key awareness and engagement metrics.
What’s Included
Our Bookend transforms ordinary advertising into a high impact, cohesive brand experience, driving engagement and leaving a lasting impression on your target audience.
Capture attention by creating a fully customised and immersive backdrop for the Game Developer website, ensuring maximum visibility. Bookend is our highest impact ad and provides a visually stunning experience that seamlessly integrates your brand into our site's design.
Bookend
of B2B marketers cite email as their top channel for revenue generation [Mailmodo]
59%
Email Blast Recipients
27,000+
Bespoke email specifically focused on, and curated by the client.
Traffic generated to website link of choice.
Set-up and email testing by Game Developer campaign team.
Reporting on key awareness and engagement metrics.
What’s Included
Gain their full attention with a Bespoke Email Blast.
Enhance brand awareness, credibility, and generate new business by targeting engaged game developer prospects with compelling emails. Whether it's a one-time blast or a multi-touch campaign, leverage our first-party data to deploy at your chosen date and time. Let us amplify your message, extend your reach, and drive meaningful engagement for product announcements, press releases, event presence and more.
Bespoke Email Blast
Open rate
22%
Newsletter subscribers
33,000+
Placement includes a native ad included within the top stories section.
Ad included in Game Developer's Daily and Weekly Newsletters.
Reporting on key awareness and engagement metrics.
What’s Included
Unlock the power of Newsletter Ads—your direct route to our most engaged audience!
Grow your brand by leveraging the power of curated content and get in front of subscribers who are actively seeking industry insights. Enjoy prime placement in our newsletters, ensuring maximum visibility and click-throughs.
Newsletter Ad
15-question online survey to the Game Developer audience (support available to determine questions).
100+ respondents from your target audience.
Proprietary report, including graphic PowerPoint exec summary.
Unlimited usage rights to research data.
What’s Included
Unlock a strategic advantage with our Brand Perception Report—an in-depth analysis offering valuable insights into your brand's image among our game developer audience.
Understand brand resonance and reputation to make informed decisions and strengthen your brand in the marketplace. Measure, benchmark, and identify key drivers to refine your strategies and align with audience expectations. Elevate your marketing ROI and create a strategic blueprint for success.
Brand Perception (NEW)
Of B2B decision makers are often disappointed in the value of content [Informa]
71%
Customer-centric companies are 60% more profitable [Deloitte]
60%
15-question online survey to the Game Developer audience (support available to determine questions).
100+ respondents from your target audience.
Proprietary report, including graphic PowerPoint exec summary.
Unlimited usage rights to research data.
What’s Included
Elevate your content strategy with the Content Kickstart research report. Measure effectiveness, refine strategies, and optimize audience engagement with actionable insights. Gain valuable feedback from our audience of game developers, ensuring content aligns with brand objectives. Assess content impact on decision-making processes, audience reach, and overall messaging goals. Stay ahead in the competitive content market by adapting to evolving preferences and industry trends.
Content Kickstart (NEW)
OMDIA
GDCA/IGF
INFORMA TECH
GDC VAULT
GDC
GD
OMDIA
GDCA/IGF
INFORMA TECH
GDC VAULT
GDC
GD
Game Developers Conference (GDC), founded in 1988, is the game industry's premier professional event, championing game developers and the advancement of their craft.
28K+
Avg. monthly users
330K
Avg. monthly impressions
1,000
Speakers
28%
Attendees from company size of 500+
GDC Vault, the official video platform of the Game Developers Conference, is a leading educational resource for developers within the video game industry.
465K+
Annual users (2023)
5.3M+
Minutes of footage viewed
46%
of audience is female
304K+
videos plays
Informa Tech specialises in the B2B tech space and provides similar benefits to a House of Brands. A leading provider of market insight and market access, Informa Tech enables marketers to leverage high-performing marketing services to reach the most powerful tech buyers and influencers in the world.
125M+
Monthly reach
100+
Trusted brands
1,000+
Industry experts
100%
of Fortune 100 companies engage with our brands
The Independent Games Festival Awards, founded in 1998, recognise innovation and independent game developers and students, providing major exposure and thousands of dollars in cash prizes. The Game Developers Choice Awards are the premier accolades for peer-recognition in the digital games industry, celebrating creativity, artistry and technical genius.
Omdia is a global research leader that helps clients connect the dots across the technology ecosystem. With 30+ years of experience in the industry, Omdia’s deep knowledge of tech markets empowers organisations to make.
400+
Analysts and consultants
3K+
Topics covered
12K+
Companies tracked
200M+
Data points
Meet our editors
Our Editors
I am the Publisher of Game Developer and bring a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, I enjoy spending time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.
Publisher / Editorial Director
Alissa McAloon
Jeff is the Founder & CEO of Something Wicked Games, and Former Project Lead at Bethesda Game Studios. BAFTA Award-winning Lead Producer of Fallout 4, Jeff Gardiner is a 20-year veteran of the video games industry, over 15 years of which he has spent at Bethesda Games Studios.
Jeff is a recent blogger on Game Developer, where he has shared development updates for his studio's in-development game, and in 2022 shared a great blog on creating AAA Studios in a more-remote world.
Founder & CEO of Something Wicked Games
Jeff Gardiner
Lars is the President of Level Up Labs, LLC, an independent game design studio based in Bryan, TX. He is an incredible Game Developer with an expertise in game design and game economies.
Lars has been a longtime blogger and contributor on Game Developer. In 2022 he wrote two huge, in-depth articles on game economy that were very beloved by the community – ‘Land value tax in online games and virtual worlds, a how-to-guide’ and ‘Digital real estate and the digital housing crisis.’
President of Level Up Labs
Lars Doucet
Victoria is the Community Director at Innersloth, and previously worked at Kitfox Games as their Communications Director. Victoria was the voice on game marketing in 2021/2022, and still is, though she's tried to spotlight other voices recently. She regularly publishes helpful marketing and community building advice now via her newsletter.
Victoria was a Game Developer blogger between 2018-2022. She has also been a GDC Speaker, and her inspiring talks have been covered on Game Developer, including ‘How Among Us grew to nearly 3 million TikTok followers…’
Community Director at Innersloth
Victoria Tran
Warren is the Chief Creative Officer at OtherSide Entertainment. He is a 40-year game development vet, famously known for work on Ultima, System Shock, and Deus Ex games.
Warren is an active and longtime Game Developer blogger and contributor and has been one of our most prolific bloggers.
Examples of his blogs include ‘Player empowerment as the ultimate success criterion’ and ‘walking in someone else’s shoes.
Creative Officer at OtherSide Entertainment
Warren Spector
Xalavier is a BAFTA-nominated Studio Head, Narrative Director, and Writer, with dozens of titles under his belt. Xalavier is an innovative indie developer that has been doing some incredible things with game narrative over the last few years.
Xalavier has been a Game Developer Podcast guest, an interview-ee and contributor.
Narrative Designer and the Strange Scaffold Founder.
Xalavier Nelson Jr.
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